AUSTIN – With the holiday season kicking into high gear, reminders from the Texas Department of Transportation to celebrate responsibly are popping up in convenience stores, restaurants and even on mirrors above bathroom sinks at bars and night clubs.
“We know Texans like to celebrate the holidays in a big way,” said Carol Rawson, TxDOT Traffic Operations Director. “That’s why we’re making a special effort to reach motorists with don’t drink and drive reminders at locations where alcohol is served or purchased. We want everyone to be safe this holiday season.”
TxDOT is behind a host of new outreach efforts designed to remind holiday revelers not to get behind the wheel if they’ve been drinking and find a sober ride home or call a cab. Santa’s reindeer will adorn bar coasters, bathroom mirror decals, street posters and interactive digital jukebox advertisements to remind patrons to find a sober ride home if they’ve been drinking.
Perhaps the most unexpected of these efforts involves reindeer antlers, which will be placed on bathroom mirrors in bars and restaurants across Texas. When a patron glances in the mirror above the bathroom sink, they will see their own head adorned with reindeer antlers. Adjacent to the antlers will be a decal that reads:
“Don’t drive if you’re tipsy, buzzed or Blitzen. Call a cab or get a sober ride home.”
Partners in this year’s DWI-prevention campaign include the Texas Restaurant Association, Texas Petroleum Marketers and Convenience Store Association, Texas Package Store Association, Texas Alcoholic Beverage Commission and Texas Municipal Police Association.
Leave a Reply
You must be logged in to post a comment.