The Clarendon Enterprise received three first place honors in the West Texas Press Association’s 2009 Better Newspaper Contest last Saturday, July 17.
Results of the contest were announced during the WTPA’s 79th annual convention at the MCM Grande Dome in Odessa.
The Enterprise won first place in Advertising with two ads. One was a Cornell’s Country Store ad designed by Julie Shields, which judges praised for its ability to attract the right target audience through the good use of photography and copy. The other ad was an Enterprise-D “Postal Hike” ad designed by Ashlee Estlack that pokes fun at the Post Office. Judges said the headline and illustration worked hand in hand to get the selling point over immediately which is the key to a strong ad.
Roger Estlack earned a first place plaque for Editorials about last year’s sheriff’s contract with the city and about the impact to the community when Stanley’s closed its General Motors dealership last spring.
The local paper also received first place honors for Photography from last year’s basketball playoffs, and Estlack received a third place recognition for Column Writing.
The Enterprise competed in Division D for small weeklies. The Albany News was recognized as the top paper in that division.
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