More than 140 people attended when the City of Clarendon hosted the Region 2 Texas Municipal League meeting in Amarillo last Thursday evening, January 28, at the Civic Center Grand Plaza.
Several cities from the top 26 counties of the Texas Panhandle were represented by mayors, city council members, and other city employees, and staff of the Panhandle Regional Planning Commission also attended.
The stage was set for Clarendon’s Western heritage theme as the Chuckwagon from the Bar H Dude Ranch parked near the registration desk as guests entered.
Tables at the event were dressed with boots from Cornell’s Country Store embellished with greenery from Country Bloomers.
Danny Mullins warmed up the crowd with musical selections during the hospitality hour, and Jo Shaller opened the program with several pieces of cowboy poetry.
Following remarks from incoming TML president Mary Dennis, Mayor of Live Oak, Clarendon Mayor Larry Hicks introduced the many representatives Clarendon had at the event.
Clarendon College’s Ashlee Estlack delivered the keynote on the topic of Branding Your City for Success. Estlack has been in charge of marketing for CC for ten years and created the logos and branding guidelines for both the college and the city. She also has developed brochures and other marketing material for the city, the Mulkey Theatre, and local businesses. Her program emphasized a unified approach to branding through the consistency of logos, appearance, and messaging.
Afterwards, city officials handed out several door prizes that had been donated for the cause by Clarendon merchants.
Spearman Mayor Brian Gillispie presided over the evening’s program. The next TML Region 2 meeting will be in Canyon this April.
Texas Municipal League provides services to Texas cities with the mission of serving the needs and advocating the interests of its members. Membership in the League is voluntary and is open to any city in Texas. Currently, 1,148 cities are members of TML.
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