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Clarendon Enterprise

Enterprise wins sweepstakes award from Texas Press

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Ben and Ella Estlack display the state awards won by the Enterprise last week. The plaques arrived following the state press convention with the local paper taking the Sweepstakes award for small weekly newspapers. Enterprise Photo / Roger Estlack

For the second year in a row, The Clarendon Enterprise was recognized as the best small paper in the state by the Texas Press Association Saturday, June 3, during the TPA Summer Convention in Round Rock.

The Enterprise earned the Sweepstakes Award in Division 10 of the 2022 Better Newspaper Contest, winning four first place plaques and placing in ten other categories to gather enough points to win the overall division.

“We are honored to be recognized again by our peers for the work we put into our newspaper and are proud to bring this recognition to our community,” publisher Roger Estlack said. “This is truly a group effort, and we are very blessed to have a super talented team and equally fortunate to have great support from our readers and advertisers.”

The Enterprise won first place in the Weekly Division for Best Website in a competition that differed from the other contest categories.

“In most other categories, we compete against newspapers of similar size and circulation,” Estlack said, “but the Best Website award is among all weeklies in the contest. That includes newspaper websites that are covering bigger communities and with more resources than what we have.”

ClarendonLive.com is managed and updated by Roger and Ben Estlack.

The Enterprise also placed second among all weeklies in the category of Best Online Live Coverage for its coverage of the Broncos second trip to the state basketball tournament last year with Ashlee Estlack heading up the livestream of those events.

The Enterprise received fourth place among all weeklies for its coverage highlighting information in Public Notices last fall.

In Division 10, the sports photos by Elaina Estlack won first place, Editorials by Roger Estlack on city progress and the state of the newspaper business won first place, and the Enterprise was also first in General Excellence.

The Enterprise received second place honors for Feature Photos by Elaina and Roger Estlack, News Photos by Roger Estlack and Page Design by Tara Allred and Roger Estlack.

Columns by Ben and Roger Estlack placed third in the division as did the Enterprise’s New Writing and Feature Writing entries.
Sports Coverage by Sandy Anderberg was fourth, and Enterprise Headlines also finished fourth.

The Enterprise was first in the Sweepstakes count among weeklies of similar circulation with 725 points followed by the Caprock Courier and the Archer County News with 400 points each, and the Flatonia Argus with 350 points. The Enterprise placed in 14 out of 18 categories.

Ninety-nine newspapers submitted 920 entries in the contest. Fifty-three weekly newspapers competed in Divisions Six through Ten. Entries were judged by the Oregon Newspaper Publishers Association.

Enterprise completes Google tech lab training

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The Clarendon Enterprise successfully completed an exclusive training program leading up to its 145th anniversary last week with the purpose of positioning the Texas Panhandle’s oldest newspaper to continue to serve Donley County into the future.

The Google News Initiative Foundations Lab, which began in October 2022 and wrapped up on May 23, 2023, was designed to build digital capabilities and technology infrastructure within small to medium-sized news organizations. The program was launched in English in the United States and Canada and was conducted in Spanish in Latin America.

The Enterprise was one of only two newspapers in Texas selected to participate in the program, and there were only 14 publishers selected in the United States and just 34 organizations in all of North, Central, and South America.

“This was a rare opportunity for us to have access to world-class training and technical expertise,” said Enterprise publisher Roger Estlack. “By collaborating with leaders in digital publishing and sharing ideas with publishers in the US and Canada, we were able to learn about best practices for reaching our readers while also developing strategies to insure the sustainability of our historic publication.”

Throughout the program, participants received customized coaching and hands-on support, learned from industry experts, and collaborated with other cohort members.

Participating organizations first set up technology building blocks (e.g., Google Analytics, optimizing core web vitals), developed operational muscle and discipline to support sustainable growth, and established digital-first workflows that nurture readers down the audience funnel from awareness to engagement and, ultimately, to financial support.

Each news organization then transitioned to an intensive phase, where these new capabilities are implemented in pursuit of either reader revenue or advertising/sponsorship revenue goals.

Among the results for the North American cohort: Participating teams collectively grew newsletter and known audiences by 44 percent, active users by 14 percent, increased page speeds by 27 percent, and improved average search position by 17 percent during the nine-month Lab.

The Lab is delivered in partnership with Blue Engine Collaborative, a consortium of mission-driven consultants, coaches and advisors focused on driving digital audience growth, revenue, and long-term sustainability.

“The Google News Initiative has been a great partner with the Enterprise over the last three years,” Estlack said. “We received a GNI grant during the first year of the pandemic that was very helpful; and since then, we have participated in several smaller GNI workshops prior to applying for the GNI Foundations Lab. We are extremely grateful for the support Google has provided us in particular and local journalism in general.”

Selected participants in the GNI Lab were:

In Canada, Shootin’ the Breeze in Alberta, Chek News, Daily Hive, Energetic City and Times Colonist in British Columbia, La Liberté in Manitoba, and Chesterville Record, Fort Frances Times, Rabble and The Review in Ontario were selected.

In the United States, El Latino, India Currents, San Francisco Examiner and Santa Monica Daily Press in California, The Atlanta Voice in Georgia, Honolulu Star-Advertiser in Hawaii, The Current in Louisiana, Native News Online in Michigan, Adirondack Explorer and New York Amsterdam News in New York, The Charlotte Post in North Carolina, Dallas Free Press and The Clarendon Enterprise in Texas, and The Washington Informer in Washington, D.C. were selected.

In Latin America, El Eco, El Litoral, La Gaceta and La Nueva Provincia in Argentina, Diario La Tribuna in Chile, Crónica del Quindío, La Silla Vacía and Noticias Uno in Colombia, el Periódico de Guatemala in Guatemala, La Prensa in Honduras, El Imparcial de Oaxaca, Noroeste and Prowell Media in Mexico, La Prensa in Nicaragua, and Panamá América were selected.

The Google News Initiative is Google’s effort to partner with news publishers around the world to build a long-lasting, diverse, and innovative news ecosystem. GNI does this by offering training, programs, funding, and products to journalists and newsrooms to help strengthen their work in the digital age.

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